PresidentJada Pinkett Smith
Actor, producer, and cultural force. Jada leads Freeda's global vision — championing radical honesty, women's liberation, and the kind of stories the legacy press still won't touch.
About Freeda
We tell the stories of a generation that refuses to be defined.
Our story
Freeda was founded in Milano in 2017 by Andrea Scotti Calderini and Gianluigi Casole with a simple idea: build a media company for the women the legacy press kept ignoring.
What started as a social-first publication became something larger — a hybrid ecosystem of editorial, talent management, and creative production. Today, Freeda is read, watched, and worn by more than thirty million people a month across Italy, France, Spain, and beyond.
We don't pick between publication and agency. We're both, and we think that's the point.
30M+
Monthly reach
2017
Founded in Milano
120+
Brand collaborations
85
Team members
How we work
Four principles, no compromises.
01
Voices first.
Every story, campaign, and collaboration begins with a person worth listening to.
02
Built for the feed.
We tell stories the way our audience actually consumes them — fast, intimate, social.
03
Italian craft, global reach.
Made in Milano, with offices, talent, and clients across Europe and beyond.
04
Culture over conversion.
If it doesn't move the culture forward, it doesn't leave the studio.
The women in charge
Led by women who changed the room.
President
Editor-in-ChiefDebra Antney
Industry pioneer and culture-shaping executive. Debra steers our editorial across music, fashion, and the next generation of voices redefining what a magazine can be.